Proposal for Meridian Health
One Meridian, from first click to booked visit
Brand, website and booking ship together in April, so patients meet one health system that works the first time they try it.
Where you start
Patients know Kessler Valley and Harrow Point. Only 19% in your own service area name Meridian as their health system.
What we heard
Meridian doesn’t have a logo problem. It has a trust problem that shows up when a patient tries to book.
The date that matters
The board wants one brand by June 30, 2027. We plan to launch in April, ahead of Robert’s May 12 board meeting.
Four brands today. One Meridian in April.
Eleven hospitals and about 140 clinics came together from Kessler Valley Medical, Harrow Point Health, Cedarline Health and the Meridian Health Partners physician group. Online, patients still see four companies.
| Item | Today | April 2027 |
|---|---|---|
| What patients see | Four logos, four names | Meridian first, with each hospital's name kept as a local place |
| Websites | Four, two on end-of-life Drupal 7 | One Meridian site your team can maintain |
| Booking | Different steps depending on the legacy brand | One booking path, in English and Spanish |
| How the brand is judged | By whether it feels like Kessler Valley | By whether a patient can book a visit |